For the launch, we crafted a vibrant, playful visual language paired with quirky copy that perfectly resonated with Twisted Tea’s fun-loving audience. The campaign brought the refreshing spirit of the new Mango and Slightly Sweet flavors to life, using the kind of cheeky tone that fans know and love. It hit the mark—quickly captivating consumers and clearing the shelves. Proof that a little fun and the right flavor can go a long way!