Beatrice Society
Beatrice Society
Deliverables
Creative Direction Design Direction
The Project
Beatrice Society is a Canadian company blending functional mushrooms and psychedelic therapy. They offer mushroom-infused coffee products to boost cognitive and physical performance and have expanded into psychedelic-assisted therapy for mental health conditions like depression and anxiety.
The Solution
Beatrice Society’s branding approach revolves around creating a strong, educational connection with both the functional and psychedelic mushroom markets. They focus on making the benefits of these products accessible and approachable. By blending sleek, modern visuals with a wellness-driven narrative, their branding strikes a balance between innovation and credibility.
"They employ a consumer-friendly tone to demystify the world of psychedelic and functional mushrooms. Their product packaging is clean and minimal, which aligns with their mission to promote health and wellness, while their educational content emphasizes evidence-based benefits of their products, helping to break down stigma and appeal to a broad audience" — Business Wire
In essence, the Beatrice Society's branding captures both the functional and therapeutic aspects of mushrooms, reflecting their forward-thinking and holistic approach to wellness.