Marc Jacobs e-Commerce
Marc Jacobs
Deliverables
Art Direction Interactive Design Experience Design Motion Design
The Project
The Marc Jacobs website was transformed from a generic e-commerce site into a vibrant digital brand platform that reflects the brand's bold identity. The focus was on creating an immersive user experience and effortless shopping. Key elements drove this transformation, making the experience as dynamic as the collections it showcases.
The Solution
We trasformed shopping into an immersive journey that blends interactive storytelling with convenience. Each collection is celebrated through captivating narratives that highlight the inspiration and craftsmanship behind each piece. Engaging videos and behind-the-scenes content invite customers into the world of Marc Jacobs, allowing them to experience the brand's artistry and emotion.
The premium experience continues with a seamless checkout process that prioritizes convenience while maintaining an air of elegance. Each order is treated as a special delivery, wrapped beautifully to evoke the thrill of unboxing high fashion. Customers are greeted with exquisite packaging that mirrors the luxurious in-store experience, ensuring that every interaction—whether online or at home—exudes sophistication and style.